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Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

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Salesforce acquires Braze for $5.7 billion

Salesforce has agreed to buy AI-powered marketing platform Braze in a $5.7 billion deal, expanding its customer engagement capabilities.

Oct 20, 2026·2 sourcesAI applications Business & enterprise AI

Salesforce acquires Braze for $5.7 billion

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Salesforce to Acquire Braze in $5.7 Billion Deal for AI Marketing Platform