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Apple Sets New Sales Highs in China Even as Increased Costs Bite

BloombergView source article

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Apple warns memory chip costs will squeeze margins despite China sales records

Apple reported record China sales but warned that unprecedented rises in memory chip prices and AI infrastructure costs would compress profit margins, with new CEO John Ternus delivering mixed outlook in first earnings report.

Nov 2, 2026·2 sourcesTechnologyCompute, chips & AI infrastructure
Apple warns memory chip costs will squeeze margins despite China sales records
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Other sources for this story

Financial Times

Apple warns ‘unprecedented’ memory chip costs will hit margins