Jul 14, 2026
AI data center water usage sparks backlash as Liquid Death and Jason Kelce launch satirical campaign
Growing public opposition to AI data centers' environmental impact has intensified, with Liquid Death and former NFL player Jason Kelce launching a satirical ad campaign about using urine for cooling. The backlash is appearing in local elections and community resistance, prompting tech companies to deploy public relations campaigns while Samsung invests $240 billion in cooling technology.
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