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Aug 4, 2026

Procter & Gamble acquires supplement maker Thorne for $3.8 billion

P&G won the bidding war for supplement brand Thorne in a deal valued at $3.8 billion, marking a major push into the health and wellness sector.

Aug 4, 2026·2 sources

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Top claims

▪Procter & Gamble's healthcare segment was the company's worst-performing division by volume in its latest quarter.
▪The deal reflects Procter & Gamble's goal of owning premium brands that appeal to younger consumers.
▪The "Make America Healthy Again" movement, led by HHS Secretary Robert F. Kennedy Jr., has promoted the use of supplements.

Topics

Supplementation Health

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