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Aug 6, 2026

Ford launches Fathom electric truck starting at $28,350

Ford announced its next-generation electric truck called Fathom, priced at $28,350 before destination fees, set to launch in 2027 as part of the company's push into affordable EVs.

Aug 6, 2026·2 sources

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Top claims

▪The Ford Fathom will include integrated hardware for Ford's hands-free BlueCruise system, though enabling the driving assistance service will likely require an extra fee
▪Ford CEO Jim Farley is utilizing the Universal Electric Vehicle platform to lower production costs and compete against Tesla and Chinese electric vehicles
▪The Ford Fathom's starting price of $28,350 is $3,400 more than the Slate Truck, a spartan, feature-free electric pickup starting at $24,950

Topics

Automotive industry Consumer products Electric vehicles