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Aug 21, 2026

OpenAI begins showing ads on ChatGPT free and Go tiers in India and Europe

OpenAI has started rolling out advertisements on ChatGPT's free and Go subscription tiers in India and across Europe, with over 50 brands participating in India and a self-serve ads manager launching September 4. The move marks a significant shift in OpenAI's monetization strategy while keeping paid Plus and organizational plans ad-free.

Aug 21, 2026·6 sources
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Top claims

  • ▪OpenAI will open its self-serve Ads Manager to Indian advertisers on September 4, 2026, with a minimum daily campaign spend of Rs 725.
  • ▪OpenAI recorded a revenue of $6.7 billion in the second quarter ended June 2026, up from $5.7 billion in the previous quarter.
  • ▪Anthropic has criticized OpenAI's advertising plans, asserting that its rival chatbot Claude will remain entirely ad-free.

Subtopics

AI assistants & chatbots1AI monetization1Business & enterprise AI1

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