Sep 15, 2026
OpenAI has started rolling out advertisements on ChatGPT's free and Go subscription tiers in India and across Europe, with over 50 brands participating in India and a self-serve ads manager launching September 4. The move marks a significant shift in OpenAI's monetization strategy while keeping paid Plus and organizational plans ad-free.
OpenAI has rolled out significant updates to its ChatGPT advertising platform, including multi-product carousel formats, expansion into Brazil with Mexico coming soon, conversion-optimized bidding, and automatic advanced matching for web pixels starting August 17, 2026.