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Jul 28, 2026

FIFA proposes selling $4.2 billion stake in World Cup commercial rights

FIFA announced plans to sell stakes in the World Cup's commercial operations to private investors, raising $4.2 billion through a new subsidiary, triggering immediate backlash from UEFA and national football associations.

Jul 28, 2026·11 sources

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Top claims

▪Each member association is also offered an optional one-off payment of $20 million for infrastructure and development
▪FIFA is working with the U.S. bank JP Morgan, which previously tried to finance the European Super League, to establish the new entity
▪UEFA issued a statement accusing FIFA of attempting to "sell the soul of football."

Subtopics

Private equity investment1 Sports Business1

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