Dynamic pricing models stories

Empty seats at World Cup match in Guadalajara spark concerns over FIFA ticket pricing

Thousands of empty seats were visible during the South Korea vs. Czech Republic match at Akron Stadium in Guadalajara, the second game of the 2026 World Cup, despite FIFA reporting attendance of 44,985. FIFA attributed the empty seats to fans remaining on concourses, but the incident renewed criticism of the organization's dynamic pricing model and high ticket costs for the expanded tournament.