SNAP stories

Sep 16, 2026

Snap partners with Nvidia, Salesforce and AWS for enterprise AR glasses push

Snap announced partnerships with Nvidia, Amazon Web Services and Salesforce to integrate workplace tools into its $2,200 Specs augmented reality glasses, targeting enterprise customers ahead of general availability.

Sep 16, 20266 sources

Jun 16, 2026

Snap Launches $2,195 Consumer AR Glasses as CEO Defends Long-Term Strategy

Snap released its first consumer augmented-reality glasses priced at $2,195, positioning them as the future of AI-age interaction. CEO Evan Spiegel defended the product against activist investor pressure to shut down or spin off the hardware division.

Jun 16, 20262 sources