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Aug 19, 2026

Americans increasingly using AI chatbots to plan vacations, Adobe data shows

A growing number of U.S. consumers are turning to AI chatbots and browsers to plan their travel, according to new data released by Adobe. The trend indicates a significant shift in how Americans approach vacation planning.

Aug 19, 2026·1 source

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Top claims

▪In July 2026, traffic from artificial intelligence sources to overall retail sites had a 60 percent higher conversion rate than non-artificial intelligence traffic, marking the 11th consecutive month of higher AI-driven conversion.
▪Artificial intelligence traffic to travel websites increased by 119 percent year-over-year in July 2026, according to data released by Adobe.
▪Consumers arriving at a travel website from an artificial intelligence source show 21 percent higher engagement, spend 67 percent more time on the site, and have a 42 percent lower bounce rate.

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AI assistants & chatbots1 AI tools & products1

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