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Sep 1, 2026

Strategy CEO defends selling Bitcoin at $60K before buying back at $80K

Strategy CEO Phong Le defended the company's decision to sell 6,948 BTC at around $60,000 this summer before resuming purchases at $80,318 per coin, calling both moves 'the right trade' to strengthen the balance sheet. The company has since acquired 4,603 BTC worth $370 million after a 10-week pause, bringing total holdings to 845,050 BTC.

Sep 1, 2026·5 sources
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Top claims

  • ▪Strategy responded to the preferred stock decline by launching a Digital Credit Capital Framework on June 29, 2026, which authorized up to $1 billion in STRC repurchases and a $1 billion MSTR share buyback.
  • ▪The purchase of 4,603 Bitcoin raised Strategy's total holdings to 845,050 Bitcoin as of August 30, 2026, valued at approximately $65 billion.
  • ▪Strategy CEO Phong Le described the company's model as a "two-way capital management strategy" rather than a one-way accumulation model, allowing the firm to buy and sell Bitcoin, equity, and preferred securities.

Topics

Bitcoin market analysisStrategy's return to Bitcoin buyingBitcoinBitcoin adoptionInstitutional crypto adoption