Meta's Muse AI agent gains ability to place outbound calls to US businesses

Nov 12, 2026

Meta expanded its AI agent Muse to make outbound phone calls to U.S. businesses on behalf of paid subscribers starting at $20 monthly. Led by Chief AI Officer Alexandr Wang, Muse aims to automate tedious tasks like calling cable providers, the DMV, or booking dining reservations. While competitors such as Google Gemini, Instinct, and xAI's Grok Bot offer similar calling tools, businesses frequently hang up on automated callers, posing operational friction.

Practical applications of AI phone calling

▪Consumers utilize AI agents to make phone calls because AI can navigate complex phone trees and wait on hold indefinitely without human frustration
▪Meta's chief AI officer Alexandr Wang highlighted that Muse's phone calling capability aims to handle tedious tasks like contacting cable providers, the DMV, or restaurants lacking online booking

Muse pricing, user growth, and updates

▪Meta's chief AI officer Alexandr Wang announced that paid Muse subscription plans start at $20 per month for 500 million tokens per week, with a $100 per month tier for 3 billion tokens
▪Meta's chief AI officer Alexandr Wang stated that a feature providing free email addresses for Muse users will soon roll out to non-paying users
▪Meta's chief AI officer Alexandr Wang stated that Muse reached over 10 million users

Human reliance in AI phone calls

▪Google's 2018 Duplex service launch relied on human operators to complete one in four outbound calls when AI automation encountered obstacles
▪During September 2026 testing of Muse outbound calling, Meta temporarily utilized human operators to conduct calls after encountering caller identification hang-ups
▪Many business receptionists hang up on outbound calls from AI agents upon identifying that a synthetic voice rather than a human is on the line

Outbound call features in competing AI agents

▪OpenAI's ChatGPT Dots and Anthropic's Claude Duet do not currently support placing outbound phone calls to businesses
▪Google's Gemini, startup Instinct, and xAI's Grok Bot possess capabilities to place outbound phone calls to businesses on behalf of users