Synthesia Launches AI Roleplay Sessions for Interactive Workplace Training

Jul 22, 2026

British AI startup Synthesia has launched Roleplay Sessions, an interactive enterprise training tool that lets employees practice high-stakes workplace conversations with AI avatars that respond in real time and score their performance against custom rubrics. Synthesia uses its proprietary avatar and voice technology, while OpenAI provides the underlying reasoning intelligence. The platform provides structured feedback and performance analytics, with early commercial customers including a top-three European company by market capitalization, a top-five Fortune 100 company, and one of the world's largest recruitment companies. Roleplay Sessions is initially available as an enterprise offering, with broader access planned as inference costs decline.

Synthesia Roleplay Sessions launch

▪Synthesia launched Roleplay Sessions on July 22, 2026, allowing employees to practice high-stakes workplace conversations with interactive AI avatars in real time.
▪Roleplay Sessions is the first release under Synthesia's broader Sessions platform, which the company plans to expand into job interviews and candidate screening.

AI-powered workplace training evolution

▪Synthesia raised $200 million in Series E funding at a $4 billion valuation in January 2026, up from $2.1 billion a year earlier.
▪Synthesia's Roleplay Sessions uses the company's proprietary avatar and voice technology, while OpenAI provides the underlying reasoning intelligence.
▪Synthesia crossed $100 million in annual recurring revenue in April 2025.

Enterprise performance analytics integration

▪Roleplay Sessions scores employee performance against a custom rubric and provides structured feedback, performance data, and analytics.
▪Synthesia CEO Victor Riparbelli said the company was seeing strong executive interest in using Roleplay Sessions to map internal talent and gather granular performance data across teams.

Early customer adoption

▪Early commercial customers for Roleplay Sessions include a top-three European company by market cap, a top-five Fortune 100 firm, and a major global recruitment company.
▪Startup Fortune reported, citing an interview with Synthesia CEO Victor Riparbelli, that the company works with 90% of Fortune 100 companies.

Sales team training applications

▪Sales team training and leadership development are the two most common use cases for Roleplay Sessions during its early rollout.

Enterprise-only pricing model

▪Roleplay Sessions is initially available as an enterprise-only offering, with customers building custom programs or working with Synthesia consultants.
▪Synthesia plans to expand Roleplay Sessions to small businesses, prosumers, and educational institutions in the coming months as inference costs decline.