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Salesforce leads $166 million investment in HiBob at $3.2 billion valuation
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Salesforce leads $166 million investment in HiBob at $3.2 billion valuation

Sep 1, 2026

Salesforce Inc. has led a $166 million funding round for Israeli HR tech company HiBob, valuing the startup at approximately $3.2 billion, up from $2.7 billion in 2023. HiBob plans to use the capital to expand its Bob employee management platform and pursue acquisitions. The company is positioning its platform as critical infrastructure for deploying AI tools and agents by providing necessary workforce data and organizational context.

Salesforce-led HiBob funding round

  • ▪HiBob completed a $166 million funding round led by Salesforce Inc. on September 1, 2026
  • ▪HiBob plans to use the $166 million in new capital to pursue acquisitions, according to sources familiar with the deal
  • ▪Salesforce Inc. provided the majority of the $166 million in funding for HiBob, with participation from Farallon Capital Management

AI infrastructure positioning strategy

  • ▪HiBob is positioning its Bob employee management platform as infrastructure for deploying artificial intelligence tools and agents
  • ▪The Bob employee management platform provides organizations with workforce data, organizational structures, permissions, and work processes needed to deploy artificial intelligence tools and agents

HiBob valuation growth trajectory

  • ▪The September 1, 2026 funding round values HiBob at approximately $3.2 billion
  • ▪HiBob's valuation of $3.2 billion represents an increase from approximately $2.7 billion in its previous funding round in September 2023

Historical funding rounds

  • ▪HiBob has raised more than $700 million in total funding since the company's founding
  • ▪HiBob's historical investors include General Atlantic, Bessemer Venture Partners, Battery Ventures, Eight Roads Ventures, Index Ventures, Norwest Venture Partners, Entrée Capital, Vintage Investment Partners, and Arbor Ventures
  • ▪In September 2023, HiBob raised $150 million in a funding round led by Farallon Capital Management alongside Alpha Wave Global and existing investors

2 sources

Bloomberg
Salesforce Backs Software Firm HiBob at $3.2 Billion Value
View source article
CTech by Calcalist
Salesforce leads $166 million investment in HiBob, valuing Israeli HR tech company at $3.2 billion
View source article

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