Google Invests $75 Million in A24 Studio for AI Filmmaking Tools Partnership

Jun 22, 2026

Google has taken its first-ever equity stake in a movie studio by investing approximately $75 million in A24. The multi-year, non-exclusive partnership with Google DeepMind aims to develop assistive AI tools for filmmaking, such as storyboarding and editing, rather than generative content. While Google is blocked from accessing A24's film library, the deal draws intense scrutiny from Hollywood guilds and creators like Kane Parsons, who fear the long-term consolidation of production workflows.

Google equity stake in A24

▪A24 was valued at approximately $3.5 billion during its last fundraising round two years prior, which included a similar $75 million investment from Thrive
▪Google has invested approximately $75 million in the independent movie studio A24 as part of a multi-year artificial intelligence research partnership
▪The $75 million investment marks the first time Google has taken an equity stake in any film studio

AI filmmaking tool development

▪An A24 representative stated that the developed tools will focus on assistive workflows rather than prompted generative AI
▪Google DeepMind and A24 aim to develop AI tools to assist with movie production and distribution, including storyboarding, editing, and visual effects

Film library access restrictions

▪The multi-year, non-exclusive partnership does not grant Google access to A24's film and television library, which includes titles like Backrooms and Marty Supreme

Hollywood guild AI protections

▪The 2023–24 Hollywood strikes established strict AI clauses in major contracts, which are being closely watched by industry guilds in relation to the Google-A24 deal
▪Kane Parsons, director of A24's highest-grossing film Backrooms, has publicly criticized AI technology as genuinely harmful and a signifier of cultural and economic rot

Industry workflow consolidation risks

▪Industry observers express concern that AI tools could lead to workflow consolidation, reducing crew sizes and impacting specialized roles like storyboard artists, colorists, and lighting technicians