The European Union has implemented a €3 customs duty on low-value imports under €150 to curb unfair competition from Chinese e-commerce giants like Shein and Temu. The policy addresses a massive surge in parcels, which rose to nearly 6 billion in 2025, and combats safety non-compliance, where over 60% of inspected goods failed EU standards. Platforms are adapting by expanding European warehousing, though costs may be passed to consumers.
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