Apple Inc. has announced a major product launch event for September 9, 2026, at its Cupertino headquarters, marking the first event under incoming CEO John Ternus, who succeeds Tim Cook on September 1, 2026. Analysts expect Apple to debut its first foldable iPhone, which research firm IDC predicts will ship over 10 million units in its first year and revitalize the folding phone market. The event is also expected to feature new Apple Watches, Siri AI, and recently announced Mac models.
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