Ukrainian long-range drones have launched a systematic strike campaign against Wildberries, Russia's largest online retailer, hitting approximately 20 logistics hubs since mid-July 2026. The latest attacks in Yekaterinburg and Voronezh killed a local resident and triggered massive fires, destroying 27% of the company's warehouse capacity. Kyiv asserts the platform is a legitimate target supplying military gear, which Wildberries and the Kremlin deny. The destruction has prompted a 63% plunge in direct banner ad spending as uninsured merchants face billions of rubles in losses.
Wildberries warehouse drone strikes
- ▪Ukrainian forces have targeted approximately 20 Wildberries logistics centers across Russia since July 18, 2026, destroying or damaging at least 12 to 14 warehouses.
- ▪Ukrainian drones struck a Wildberries warehouse in Yekaterinburg on August 7, 2026, causing orders to be temporarily limited and prompting the evacuation of 800 employees.
- ▪Ukrainian drones struck a Wildberries logistics hub in the Novousmansky district of Russia's Voronezh region overnight on August 10-11, 2026, triggering large warehouse fires.
Casualty reports from attacks
- ▪A 49-year-old man was killed and two other people were injured during the August 11, 2026 Ukrainian drone attack in Russia's Voronezh region.
- ▪Ukrainian drone strikes on Wildberries warehouses since mid-July 2026 have killed at least 13 employees and wounded dozens of others.
Advertiser spending decline
- ▪Direct banner advertising spending on Wildberries plummeted 63% from June to July 2026, according to ad tracking firm Digital Budget.
- ▪Average advertising prices on Wildberries fell by up to 15% following the drone strikes as product availability decreased and sellers faced delivery delays.
- ▪Wildberries acknowledged a decline in advertising activity on its platform but stated that the extent of the drop reported by ad agencies was exaggerated.
Wildberries logistics infrastructure
- ▪The targeted Voronezh warehouse complex, built by Wildberries & Russ for 11 billion rubles, opened in November 2025 and has a capacity to store 90 million products.
- ▪The drone strikes have affected over 1.5 million square meters of storage space, representing approximately 27% of Wildberries' total warehouse capacity.
- ▪Wildberries does not insure damages resulting from drone or missile attacks, leaving third-party merchants to absorb hundreds of billions of rubles in losses.
Russian economic infrastructure targeting
- ▪Kyiv targets Wildberries because it alleges the e-commerce platform acts as a military logistics hub selling dual-purpose items like drone components and body armor.
- ▪The Kremlin and Wildberries deny that the e-commerce platform supplies the Russian military or serves as a military logistics channel.
- ▪Ukrainian defense officials state the strikes aim to disrupt Russia's economy, pressure apolitical social groups, and potentially trigger a banking crisis.
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