Trump Administration Proposes 82% North American Content Requirement for Vehicles Under USMCA, With 50% From US

The Trump administration is proposing a major overhaul of USMCA auto rules, requiring 82% North American content with 50% from the U.S. to avoid tariffs. This is a significant increase from the current 75% regional requirement. While the UAW union supports the move to boost U.S. jobs, economists project it could raise vehicle prices by up to $10,000, and international automakers warn of supply chain disruptions and job losses.

Trump auto tariff announcement

• ▪In 2025, President Donald Trump also imposed 50% duties on steel, aluminum, and copper from Canada and Mexico.
• ▪The Trump administration imposed a 25% tax on imported cars, light trucks, and auto parts, which took effect on April 3, 2025.
• ▪The import tax applies to key auto parts including engines, transmissions, powertrain parts, and electrical components.

USMCA exemption rules

• ▪The current USMCA requires 40% of core parts value for passenger cars and 45% for pickup trucks to be produced in high-wage jurisdictions like the U.S. or Canada.
• ▪The USMCA was launched in 2020 to replace the 1994 North American Free Trade Agreement (NAFTA).
• ▪Under the current US-Mexico-Canada Agreement (USMCA), vehicles must have 75% North American content to qualify for preferential treatment.

US content requirements

• ▪As part of its proposal, the Trump administration wants 50% of a vehicle's value to be produced in the United States.
• ▪The Trump administration has proposed that vehicles must have 82% North American content to qualify for lower tariffs under a revised USMCA.
• ▪The U.S. proposal, presented during negotiations in Mexico City, includes no provision for counting content from Canada.
• ▪Auto industry officials believe the U.S. will negotiate new rules with Mexico and then present them to Canada as a "take-it-or-leave-it" proposition.

Auto industry supply chain challenges

• ▪Some automakers may have to stop producing certain vehicle models that would no longer be profitable with the tariffs.
• ▪Complying with stricter sourcing rules would be difficult for many models, such as the Mexico-assembled Chevrolet Equinox, which sources 11% of its parts from the U.S. or Canada.
• ▪Rerouting the sourcing of thousands of imported auto parts and moving assembly operations would take years for automakers.

Vehicle price impact projections

• ▪TD Economics estimates the tariffs could raise the average price of vehicles in the U.S. by up to $5,000.
• ▪The price increase for vehicles could reach as high as $10,000 if the tariffs are fully applied to cars made in Mexico and Canada.

Industry responses

• ▪The American Automotive Policy Council, representing U.S. automakers, supported boosting domestic manufacturing but cautioned against raising consumer prices.
• ▪The United Auto Workers (UAW) labor union supported the tariffs as a step toward fixing "broken trade deals."
• ▪Seven automotive trade groups argued that the full economic effects of the current USMCA have not yet been realized and urged restraint in reworking the deal.
• ▪Autos Drive America, representing international auto manufacturers, denounced the tariffs, stating they would lead to higher prices and fewer U.S. jobs.

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