OnePlus is ceasing operations in the US and Europe as part of a larger restructuring by its parent company, Oppo. While no new products will launch in these regions, Oppo will honor existing warranties and transition devices from OxygenOS to its ColorOS for future updates. The move raises questions about job losses and the future of the brand outside of China, where its product roadmap remains unchanged.
OnePlus market withdrawal
▪The withdrawal is part of a larger restructuring at its parent company, Oppo.
▪Oppo's sub-brand Realme will also restructure, ceasing new product launches in China to focus on overseas markets.
▪A Bloomberg report suggests that by 2027, OnePlus may also leave India and all other markets except for China.
▪As part of its withdrawal, OnePlus will no longer launch new products in the US or European markets.
▪OnePlus will cease operations in the US and Europe, a move that could begin the week of July 15, 2026.
Customer support transition
▪Oppo has not specified how it will manage warranties in the US, where it will no longer have a presence.
▪In Europe, Oppo will continue to sell its own products, which will facilitate ongoing customer support for OnePlus devices.
▪Parent company Oppo will honor existing support and warranty agreements for OnePlus customers in the US and Europe.
ColorOS software migration
▪OnePlus devices will be transitioned from OxygenOS to Oppo’s ColorOS software in the coming months to maintain support.
▪OnePlus owners will have the option to roll back to OxygenOS, but this will likely mean forgoing future software updates.
Employee impact
▪Regarding job losses, Oppo stated the process was handled in accordance with relevant laws and regulations.
▪Some OnePlus employees were offered the option to move to jobs within the parent company, Oppo.
Future product launches
▪The release of the upcoming OnePlus 16 flagship phone outside of China is now uncertain.
▪Oppo's next flagship line will be the Find X10 series, and the company is also rumored to be developing a wide foldable phone.
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