Tubi Becomes First Streaming Service to Launch Native App Integration Within ChatGPT

Tubi announced on Tuesday, April 8, 2026, that it became the first major streaming service to launch a native app integration directly within ChatGPT, allowing the platform's 900 million weekly active users to discover and access content from Tubi's library of over 300,000 movies and TV episodes without leaving the AI interface. The Fox-owned service follows OpenAI's October 2025 introduction of in-app integrations, joining dozens of companies including Spotify, DoorDash, and Expedia that have built native experiences inside ChatGPT. The move represents Tubi's second attempt at AI-powered discovery after discontinuing its Rabbit AI feature in 2024, and comes as streaming platforms intensify competition for user attention amid content discovery challenges. Tubi also launched the Creatorverse Incubator to support emerging creators with promotional backing and funding for exclusive original shows.

Tubi's Native ChatGPT App Integration and Features

• ▪Tubi announced the launch of its native app within ChatGPT on Tuesday, April 8, 2026.
• ▪The Tubi ChatGPT integration allows users to make natural-language requests and receive curated recommendations linked to titles available on Tubi.
• ▪Users access the Tubi ChatGPT integration by typing '@Tubi' in a prompt.
• ▪Tubi is the first major streaming service to build a dedicated experience directly inside ChatGPT.
• ▪Tubi's library contains more than 300,000 movies and TV episodes.

Strategic Context: Streaming Competition and AI Discovery

• ▪Tubi introduced Rabbit AI in 2023, a feature within its mobile app powered by ChatGPT that allowed users to ask specific questions and receive personalized recommendations.
• ▪Netflix and Amazon Prime Video have experimented with AI-powered recommendations within their own platforms.
• ▪Tubi reports more than 100 million monthly active users.
• ▪Discovery has become a challenge for streaming platforms as competition across the streaming industry intensifies.
• ▪ChatGPT reached 900 million weekly active users in February 2026.

Tubi's Broader Initiatives and ChatGPT's Platform Expansion

• ▪The Creatorverse Incubator offers promotional backing and potential funding opportunities for original shows that will debut exclusively on Tubi.
• ▪SeatGeek was the most recent company to launch a native app within ChatGPT before Tubi.
• ▪Dozens of companies have launched integrations within ChatGPT, including Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow.
• ▪Tubi launched the Creatorverse Incubator, a new initiative aimed at supporting emerging content creators.
• ▪OpenAI introduced a way for developers to build apps inside of ChatGPT in October 2025.

Perspective of Tubi

• ▪Tubi views the ChatGPT integration as meeting users where they already are rather than requiring them to download a separate app.
• ▪Tubi sees the ChatGPT integration as an opportunity to leverage ChatGPT's 900 million weekly active users to expand its reach.
• ▪Tubi positions the ChatGPT integration as addressing content discovery challenges that arise from having over 300,000 titles in its library.

Perspective of Competing streaming services

• ▪Competing streaming services may view Tubi's ChatGPT integration as creating a first-mover advantage in AI-assisted content discovery.
• ▪Rival streaming platforms face strategic decisions about whether to pursue similar ChatGPT integrations or develop proprietary AI solutions.

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