Brazil's presidential election on October 4, 2026, presents a stark choice between incumbent leftist President Luiz Inácio Lula da Silva and right-wing challenger Flávio Bolsonaro. Lula frames his campaign as the sole barrier against "fascism" and "barbarism," while Bolsonaro promises to end the Workers' Party era. Voters are highly focused on economic pressures, including high household debt and the rising cost of living, which have made basic staples like picanha steak unaffordable for many.
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