Apple lays off staff on Siri and Vision Pro teams

Aug 21, 2026

Apple Inc. has laid off more than 200 employees across its Siri, Vision Pro, and Intelligent Systems Experience teams to refocus on artificial intelligence and new devices. The cuts include largely shutting down its Vision Pro gaming team and downsizing its immersive video content team. While the $3,499 Vision Pro has struggled to find market success, Apple is reportedly pivoting toward smart glasses for a 2027 launch and preparing to launch its revamped, AI-powered Siri in beta.

Apple layoffs across teams

▪Apple Inc. stated that its August 21, 2026 layoffs were intended to evolve its business to deliver the best experiences for users, though the company will also be creating new roles
▪Apple Inc. laid off more than 200 employees on August 21, 2026, across teams responsible for the Siri digital assistant, the Vision Pro headset, and its Intelligent Systems Experience software engineering team

Vision Pro gaming team shutdown

▪Apple Inc. largely shut down its Vision Pro gaming team as part of its August 21, 2026 workforce reductions
▪Apple Inc. reduced the size of the team responsible for creating Vision Pro immersive video content during its August 21, 2026 layoffs

Vision Pro market struggles

▪The Apple Vision Pro headset, which launched in early 2024 at a price of $3,499 and was updated with an M5 chip, has struggled to achieve widespread market success
▪Apple Inc. suspended work with Samsung Display on a display panel for an entry-level extended reality (XR) device, following reports of a slimmer and lighter headset successor

Apple smart glasses plans

▪Apple Inc. is planning to develop its own smart glasses following the market success of Meta Platforms Inc.'s smart glasses
▪Apple Inc. plans to announce its smart glasses at the Worldwide Developers Conference (WWDC) in 2027 and launch them by the end of 2027

AI-powered Siri revamp

▪Apple Inc. introduced a revamped, artificial intelligence-powered version of its Siri digital assistant at its Worldwide Developers Conference (WWDC) in 2026
▪The revamped, artificial intelligence-powered version of Apple Inc.'s Siri digital assistant is scheduled to be released to the public in beta later in 2026