Visa partnered with Japanese financial giant SBI Holdings to launch the SBI Visa Crypto Card on May 1, offering cardholders rewards in Bitcoin, Ethereum, or XRP with zero exchange fees through SBI VC Trade. Users select one cryptocurrency at signup, and reward points from spending automatically convert to the chosen asset monthly. The Gold version provides up to 10% cashback during a launch campaign running through May 31. This partnership represents a significant integration of cryptocurrency into mainstream Japanese consumer finance.
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