FTC sues Hims & Hers over sharing users' health information with advertisers

Jul 29, 2026

The Federal Trade Commission, Utah, and Los Angeles County are suing telehealth provider Hims & Hers Health, alleging it shared users' sensitive health data with advertisers like Meta and Snap. The lawsuit also claims the company used improper billing practices and made subscriptions difficult to cancel. Hims & Hers denies the allegations and vows to defend itself. The company's shares fell 10% following the news.

FTC lawsuit allegations

▪Hims & Hers is one of the largest telehealth providers in the market for weight loss medications.
▪The Federal Trade Commission, Utah, and Los Angeles County sued Hims & Hers Health Inc. on July 29, 2026.
▪The lawsuit alleges Hims & Hers misled consumers about its products, privacy protections, billing practices, and subscription cancellations.

Health data sharing practices

▪Hims & Hers is accused of sharing users' private health information with Meta Platforms Inc. and Snap Inc.
▪The alleged data sharing occurred via tracking technologies embedded on the Hims & Hers website.
▪The FTC alleges the company's data sharing practices were inconsistent with its promises to protect user health data.

Billing practices

▪The lawsuit alleges many customers are billed after completing an intake form rather than after a consultation with a medical professional.
▪The FTC accused Hims & Hers of charging customers for prescriptions before they have spoken with a healthcare provider.

Company response

▪The company announced it will "vigorously defend" itself against the lawsuit.
▪Shares of Hims & Hers Health fell by 10% on July 29, 2026, after the lawsuit was announced.
▪Hims & Hers denied the allegations, stating the lawsuit "disregards substantial evidence" and "contorts the law."

Investigation timeline

▪In May 2026, Hims & Hers disclosed a $15 million probable-loss accrual related to the FTC matter.
▪The FTC's investigation into Hims & Hers dates back to October 2023.
▪In April 2026, the FTC communicated its findings to the company, and settlement discussions began.