Bouygues Telecom deployed Perion's Outmax AI agent across always-on campaigns on the Meta platform, achieving a 34% reduction in customer acquisition costs for a Fiber-to-the-Home (FTTH) campaign. The AI agent dynamically shifted optimization priorities in real time across branding and performance objectives. The deployment also reduced campaign carbon intensity by 51% while maintaining premium inventory access and improved engagement metrics.
Outmax AI agent deployment
- ▪Bouygues Telecom deployed Outmax, Perion's proprietary AI agent, across always-on campaigns
- ▪Outmax adjusted execution parameters in real time, ensuring efficiency across the full funnel from initial engagement through final conversion
- ▪Outmax powered concurrent branding and performance campaigns within Meta, dynamically shifting optimization priorities as campaign objectives evolved
- ▪Outmax aligns optimization and execution directly with advertiser business outcomes, including acquisition cost, conversion efficiency, and sustainability targets
Campaign performance results
- ▪Bouygues Telecom's deployment of Outmax reduced campaign carbon intensity by 51%
- ▪Bouygues Telecom's deployment of Outmax delivered a 34% reduction in customer acquisition costs for a Fiber-to-the-Home (FTTH) campaign
- ▪Bouygues Telecom's deployment of Outmax maintained premium inventory access and improved engagement metrics
- ▪Outmax improved the pre-defined KPIs for Bouygues Telecom's campaigns
AI-native execution infrastructure
- ▪Outmax functions as execution infrastructure rather than a campaign tool, enabling continuous optimization across both branding and performance objectives within a single execution framework
- ▪Perion's AI-native execution strategy embeds Outmax directly into enterprise marketing operations to continuously control and optimize media execution across objectives and ecosystems
- ▪Outmax operates inside closed platforms such as Meta and dynamically recalibrates as business priorities shift
Bouygues Telecom expansion
- ▪Rim El Bekkaoui is Head of Media Expertise at Bouygues Telecom
- ▪Bouygues Telecom's adoption of Outmax reflects Perion's land-and-expand model, in which AI agents are embedded within always-on marketing operations
- ▪Bouygues Telecom is extending the Outmax-powered framework into additional channels following the initial deployment on the Meta platform
Company backgrounds
- ▪Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fixed services in France
- ▪Perion Network Ltd. is an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure
- ▪Tal Jacobson is CEO of Perion
- ▪Perion Network Ltd. issued a press release on May 13, 2026 titled 'Bouygues Telecom Deploys Perion's Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity'
Story comments
Loading comments…