OpenAI has enabled marketing cookies by default for free ChatGPT users in countries where advertisements are running, automatically activating tracking for non-paying accounts while exempting paying subscribers from this default setting. Free users retain the ability to disable marketing cookie tracking through their account settings. The move represents OpenAI's effort to develop new revenue sources through advertising, creating a differentiated experience where payment status determines default privacy settings. The implementation establishes a two-tier system where free users face automatic tracking unless they manually opt out, while paying subscribers avoid default marketing cookies entirely.
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