OpenAI Developing Doughnut-Shaped AI Smart Speaker Priced at $300-$400 for 2027 Launch

Aug 6, 2026

OpenAI is developing its first consumer hardware device, a portable, doughnut-shaped AI smart speaker designed in collaboration with Jony Ive's firm LoveFrom. Expected to launch in 2027 for $300 to $400, the hockey puck-sized device will feature self-moving parts, a camera, and advanced AI models to serve as a personalized companion. The hardware push comes amid a legal battle with Apple, which accuses OpenAI of stealing trade secrets through former employees, allegations OpenAI has denied.

Doughnut-shaped smart speaker design

▪OpenAI is developing a portable, battery-powered smart speaker that features a doughnut-shaped design roughly the size of a hockey puck.
▪The OpenAI smart speaker will include speaker grills, microphones, a camera system, and other sensors to perceive its surrounding environment.
▪The upcoming OpenAI smart speaker will feature moving components that operate on their own when interacting with users to convey personality.

Premium pricing strategy

▪The OpenAI smart speaker will be constructed from high-quality metal and premium materials to give it a high-end look and feel.
▪OpenAI has discussed pricing its upcoming smart speaker between $300 and $400 per unit.

AI personalization features

▪OpenAI envisions the smart speaker as an AI-first personal computer focused on voice interaction rather than a traditional display.
▪The OpenAI smart speaker is designed to learn from user interactions over time to personalize conversations and provide tailored assistance.

Apple trade secret lawsuit

▪Apple filed a lawsuit against OpenAI alleging that two former Apple employees stole trade secrets to support OpenAI's hardware development.
▪OpenAI filed a motion to dismiss Apple's lawsuit, stating that OpenAI has no use for Apple's trade secrets and is building something entirely new.

2027 product launch timeline

▪OpenAI plans to launch its first smart speaker in 2027, with plans to unveil the device later in 2026.
▪The upcoming smart speaker is intended to be the first in a broader family of OpenAI hardware products aimed at eventually replacing smartphones.