Salesforce announced on October 20, 2026 an agreement to acquire AI-powered marketing platform Braze for approximately $5.66 billion, paying $47.50 cash per share for Braze Class A common stock. Braze shares closed at $30.04 on October 19, 2026 and surged over 50% following the announcement. The transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals.
Salesforce-Braze acquisition deal
- ▪Salesforce announced the Braze acquisition on October 20, 2026
- ▪Salesforce announced an agreement to buy Braze for approximately $5.66 billion
- ▪Salesforce said the Salesforce-Braze transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals
- ▪Under the Salesforce-Braze deal, holders of Braze Class A common stock will receive $47.50 in cash per share
Braze stock market reaction
- ▪Salesforce shares slipped roughly 1% on October 20, 2026 morning after Salesforce's Braze acquisition announcement
- ▪Braze shares closed at $30.04 on October 19, 2026
- ▪Braze stock skyrocketed more than 50% on October 20, 2026 after a brief halt premarket following Salesforce's acquisition announcement news
Salesforce AI expansion strategy
- ▪In August 2026, Salesforce and Anthropic announced an expanded partnership including a new plugin called Claudeforce with pre-built sales skills for salespeople
- ▪Salesforce announced it would buy AI customer service platform Fin for approximately $3.6 billion in a move meant to bolster Salesforce's agentic AI offerings for enterprises
Braze product capabilities
- ▪Braze makes artificial intelligence marketing tools to manage customer data and messaging
- ▪Braze is a customer engagement platform
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