OpenAI Acquires AI Personal Finance Startup Hiro

Apr 14, 2026

OpenAI has acquired Hiro Finance, an AI personal finance startup founded in 2023, signaling plans to integrate financial planning capabilities into ChatGPT. The startup, led by serial entrepreneur Ethan Bloch who previously sold Digit for approximately $230 million, offered AI-powered financial planning that modeled what-if scenarios for consumers. Hiro Finance will shut down operations on April 20 and delete all user data by May 13, while its roughly 10-person team joins OpenAI. The acquisition marks OpenAI's second purchase of a financial app as it expands ChatGPT's capabilities beyond conversational AI into specialized domains like personal finance management.

OpenAI's Acquisition of Hiro Finance and Team

▪Hiro Finance will delete all data from its servers on May 13.
▪Hiro Finance never disclosed how much money it raised.
▪Hiro Finance employees are joining OpenAI with Ethan Bloch.
▪Hiro Finance was backed by Ribbit, General Catalyst, and Restive.
▪Hiro Finance will shut down its operations on April 20.
▪Ethan Bloch announced the OpenAI acquisition of Hiro Finance on Monday.
▪LinkedIn lists about 10 people associated with Hiro Finance.
▪OpenAI confirmed the acquisition of Hiro Finance to TechCrunch.
▪The terms of the OpenAI acquisition of Hiro Finance were not disclosed.
▪OpenAI acquired personal finance startup Hiro Finance.
▪OpenAI previously acquired another financial app before Hiro Finance.

Hiro's AI-Powered Financial Planning Product

▪Hiro Finance launched its AI tool about five months ago.

Ethan Bloch's Serial Entrepreneurship Track Record

▪Digit was sold to Oportun in 2021 for more than $200 million according to Oportun.
▪Ethan Bloch started as a tech entrepreneur when he was 13 years old.
▪Hiro Finance was the 15th project Ethan Bloch launched.
▪Ethan Bloch sold Flowtown, a social media SaaS tool launched in 2009, for $4.5 million.
▪Ethan Bloch said he sold Digit for about $230 million.
▪The first 13 projects Ethan Bloch launched failed.

Perspective of Hiro Finance users

▪Hiro Finance users must find alternative financial planning tools before the April 20 shutdown date.
▪Hiro Finance users have until May 13 to export any personal financial data before permanent deletion from servers.