Phil Schiller steps down from leading Apple App Store and product events

Aug 31, 2026

Apple Inc. executive Phil Schiller has stepped down from his role leading the App Store and product events in late August 2026, according to people with knowledge of the matter. The 66-year-old executive was one of the most visible and influential figures at Apple across both the Steve Jobs and Tim Cook eras, having previously served as the company's senior vice president of marketing until transitioning out of that role in 2020.

Phil Schiller leadership transition

▪Apple Inc. executive Phil Schiller stepped down from his role leading the App Store and product events in late August 2026
▪Phil Schiller's decision to step down from his App Store and product events roles at Apple Inc. was made in late August 2026, according to people with knowledge of the matter

Schiller's career at Apple

▪Phil Schiller served as Apple Inc.’s senior vice president of marketing until leaving that position in 2020
▪Phil Schiller is 66 years old as of August 2026 and has been one of the most visible and influential executives across both the Steve Jobs and Tim Cook eras at Apple Inc.