Asus launches physical AI business group, shifting focus to humanoid robots

Asus has officially launched a new physical AI business group, signaling a major strategic pivot for the company. Through this initiative, Asus is shifting its primary business focus away from traditional electronics manufacturing services (EMS) and redirecting its efforts toward the development of humanoid robots. This transition highlights the company's alignment with emerging physical artificial intelligence technologies.

Asus physical AI division

• ▪Asus is shifting its strategic business focus from electronics manufacturing services (EMS) to humanoid robots.
• ▪Asus launched a physical AI business group, according to a report published on August 31, 2026.