Meta Launches $299 Smart Glasses Without Ray-Ban Partnership

Jun 23, 2026

Meta has launched a new line of $299 smart glasses under its own brand, dropping the Ray-Ban name to achieve a lower price point. The new Adventurer and Fury models, along with a $399 Kylie Jenner collaboration, are still made with Ray-Ban parent EssilorLuxottica. The glasses feature new AI capabilities via Muse Spark but face significant privacy hurdles amid reports Meta is developing facial recognition technology.

Meta Glasses product launch

▪The new glasses lack a screen but include a camera and personal speakers for interacting with Meta's AI.
▪Meta is also releasing a $399 model named "Starfire" in collaboration with Kylie Jenner.
▪The new Meta Glasses line includes the "Adventurer" and "Fury" models.
▪On June 23, 2026, Meta announced a new line of smart glasses under its own brand, starting at $299.

Ray-Ban partnership shift

▪EssilorLuxottica's name is stamped on the inside temple of the new glasses, and the company helped with design and manufacturing.
▪The new Meta Glasses are launched without Ray-Ban or Oakley branding.
▪Meta's partnership with Ray-Ban's parent company, EssilorLuxottica, continues for the new glasses.

Facial recognition privacy concerns

▪Meta's VP of wearables, Alex Himel, acknowledged that bad actors are misusing its products as they become more popular.
▪Alex Himel said Meta would release updates "really soon" to directly address privacy issues.
▪Recent reports from The New York Times and Wired state Meta is actively building a facial recognition feature for its smart glasses.

Muse Spark AI features

▪Upcoming AI features for the glasses include pedestrian turn-by-turn navigation and a "dynamic photo" feature.
▪The Meta AI will support 14 additional languages, including Arabic, Japanese, Mandarin, Hindi, and Korean.
▪The new glasses will launch with Muse Spark, the first AI model from Meta’s Superintelligence Labs.

Adjustable fit design improvements

▪The glasses have overextension hinges to provide a more comfortable fit for people with wider faces.
▪The temple tips of the glasses contain a wire that allows them to be bent for a more customized fit.
▪The new glasses feature adjustable nose pads that can be clicked into three separate positions.

Lower price point strategy

▪A Meta executive stated the main reason for dropping the Ray-Ban branding was to offer the glasses at a lower price point.
▪The starting price of $299 is $80 less than the second-generation Ray-Ban Meta glasses.