Meta Developing Advanced Agentic AI Assistant for Billions of Users

May 7, 2026

Meta is developing an agentic AI assistant codenamed Hatch, set for internal testing by the end of June 2026. The project initially uses Anthropic's Claude models but will switch to Meta's own Muse Spark model at launch. Meta raised its AI infrastructure spending for 2026 to as much as $145 billion. The company is also building an Instagram shopping tool slated for integration before the fourth quarter of 2026.

Google Remy agent development

▪Google's Remy is designed to proactively monitor relevant activity and learn user preferences over time.
▪Google shut down Project Mariner on May 4, 2026.
▪Google's Remy runs inside an employee version of the Gemini app and connects to other Google services.
▪Google is testing a personal AI agent codenamed Remy according to Business Insider.

Meta Hatch agent development

▪Meta is developing an AI agent called Hatch according to The Information.
▪Meta's December 2025 acquisition of Chinese AI agent Manus has to be unwound on orders from China's National Development and Reform Commission.
▪Meta raised its AI infrastructure spending for 2026 to as much as $145 billion.
▪Meta's Hatch has been powered by Anthropic's Claude models but Meta plans to switch to its own Muse Spark model at launch.
▪Meta's Hatch is set for internal testing by the end of June 2026.
▪Meta has built sandboxed web environments where Hatch trains on simulations of real websites like DoorDash, Etsy, and Reddit.

Instagram shopping tool integration

▪Meta's Instagram shopping tool will allow users to tap on a product in a Reel, learn more about it, and complete the purchase without leaving the platform.
▪Meta is developing an agentic shopping tool for Instagram.
▪Meta's Instagram shopping tool is slated for integration before the fourth quarter of 2026.

Anthropic Claude agent products

▪Anthropic has two agent products on the market: Claude Code and Claude Cowork.
▪Microsoft has tapped Anthropic's technology for Copilot Cowork.

OpenAI agent market position

▪OpenAI hired OpenClaw creator Peter Steinberg in February 2026.
▪OpenAI is building on OpenClaw creator Peter Steinberg's work alongside its coding agent Codex and an upcoming super app.
▪Meta previously tried to hire OpenClaw creator Peter Steinberg but lost out to OpenAI.

Browser agents declining relevance

▪The AI agent market is shifting toward integrated personal agents that live inside email, calendars, office tools, and shopping platforms.
▪Google's Project Mariner technology was folded into Gemini Agent after the project was discontinued on May 4, 2026.